Emailified

Inbound leads is a huge asset to marketing organizations and with web2lead forms inbound leads are systematically routed to CRM application instantly. However, this can be a huge problem for your CRM database quality if you are getting hundreds of inbound leads daily and do not have the resources to qualify them right when they arrive. Overtime, data submitted from web forms is directly posted to your CRM database and before you know you have a big data quality problem staring at your. Most importantly, the value of inbound leads diminishes when there is no processing being done on the lead data before assuming it to be a valid lead.

The ideal way to process an inbound lead is to call the lead within minutes of receiving it. However, this is not practical and sometimes not even needed (think of free software downloads driven leads). But one credible check B2B marketers can do on all inbound leads before routing them to the CRM database is verify the email addresses entered by the user.

• Define rules to cleanse out leads that use @yahoo and such other free email addresses, as that is a signal of spammy lead in B2B
• Verify the email addresses on a batch or realtime basis using a service like Emailified which we can integrate with your inbound lead management process
• Send a welcome email to the user, ensure the email is delivered and track the interaction of the user with the email to understand their level of interest.
• You can use all records with valid email addresses but you can also tag them based on email opens, click throughs and website visits to add context to the engagement of the inbound leads

All this upfront work can really help you maximize the potential of opportunities from inbound leads without being burdened with their quality issues. So all in all, verifying email addresses of inbound leads is a great way to start working on your inbound leads.

We have just launched Emailified and I wanted to kick-off this blog by explaining the core idea, our focus on quality and why Emailified will become your primary email append and email verification solution.

Email is the most effective and the most widely used channel of communication in B2B marketing and continues to solidify its position with the evolution of complex marketing automation, lead nurturing and such other solutions. With this, email address has become the the most critical element of contact information and its one thing marketers are looking for when they buy, build or rent contact databases. But missing and bounced email addresses is also the biggest problem for marketers today caused due to several reasons including:

• Lists sourced from conferences, magazines and other channels rarely come with contact email addresses
• Lists acquired for partners also lack email addresses in many cases
• Email addresses are un-verifiable over a period of time as the data gets old and adversely affects campaign effectiveness
• Lists from subscription databases don’t always come with email addresses

So there is a constant need for email address acquisition / append and email address verification for marketers as its one data element that drives the effectiveness of bulk of their marketing campaigns. Emailified is the answer to this missing emails problem.

With Emailified, marketers can simply submit lists with company names, firstname and lastnames and it delivers the list with email addresses added for all contacts along with their verification statuses. You pay ONLY for the verified email addresses and not for the bad ones, which is actually also valuable data as you can potentially purge that data from your CRM databases as those contacts may not longer be existing at those companies.

Most importantly, Emailified is fundamentally different from automated email append solutions which suffer from quality problems, have poor match rates and are not entirely reliable. Here’s how Emailified is different:

• Emailified does not depend on automated database match process for appending email addresses.
• Emailified is built on our proprietary software solution for generating and verifying email addresses for contacts based on publicly available information.
• Emailified has a strong human element to its solution where all the data is eye balled by a email research team to identify and correct problem areas.
• Emailified delivers a high email append through put and its not limited for a master database to match records against.

Lastly, we believe in our solution’s merit and have built a Free Trial Program to help you test our solution and then leverage it for all your email requirements, once you are satisfied with the results. We are looking to build long term relationships with our customers and partners based on satisfaction and value we deliver. Click here to contact us or follow us on twitter @emailified.