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Email appends have become an indispensable tool for marketers and especially B2B email appending can be a boon as its tough to grow a list of B2B subscribers organically. Having said that, the difference between correct and questionable use of email appending lies in the way appeneded emails are used.

If the outbound message you send to your recently email appended list of contacts is a message with an opt-out link, then you are clearly making a decision to subscribe the user to your messages based on them not taking the time to read and opt-out. Its quiet likely that they may not be interested and you just assume they are, just because they did not un-subscribe. The reality is that they didn’t get the time to unsubscribe or did not read your opt-out message to act on it or several other such reasons.

Instead if you use email appending services to help you reach a user base to showcase how you can be of value to them and right at the top ask for their persmission to opt-in to your messages then, you have their attention and you have their permission. This is both an ethical way to leverag email append and also a more effective way to build a list of subscribers who care and pay attention to your message.